{"product_id":"decoding-luxe-mahul-brahma","title":"Decoding Luxe - Mahul Brahma","description":"\u003ch2\u003e\u003cstrong\u003eDecoding Luxe - Mahul Brahma\u003c\/strong\u003e\u003c\/h2\u003eDecoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands –owner, custodian, retailer, connoisseur as well as student –helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mahul Brahma\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage No.:\u003c\/strong\u003e 144\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublishing Date:\u003c\/strong\u003e 42926\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLegal Disclaimer: \u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location.\u003c\/p\u003e","brand":"Grab2Buy","offers":[{"title":"Paperback","offer_id":51225479086326,"sku":"9789382665984","price":13.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/8455\/9606\/files\/61KKs27ZOqL.jpg?v=1783617580","url":"https:\/\/www.grab2buy.com\/products\/decoding-luxe-mahul-brahma","provider":"Grab2Buy","version":"1.0","type":"link"}